Are you capturing leads at every stage of the customer journey?
Prospects find your website at different stages, and they each have different needs. If you want to convert more website visitors, then follow this roadmap for capturing leads throughout the customer journey.
Wouldn't it be nice if your marketing attracted customers on autopilot?
What if there was an easier way to increase engagement among your customers and leads.
One of the best ways to position your business for growth is to build a sales funnel. Whether you need to get customers in the door, schedule an estimate or build your email list, our funnel process will help you grow your business.
To understand how to tailor your lead generation campaigns to every prospect, you first need to know the three main stages of the
The Awareness Stage
When the prospect knows they have a problem, but doesn’t yet know that you exist or that you can help them solve that problem.
The Consideration Stage
When the prospect is aware that you exist and that you have a solution to their problem, but they are still evaluating other possible solutions.
The Decision Stage
When the prospect is almost ready to buy your solution, but they may still have a few questions or objections to overcome first.
In this roadmap, we showed you the 3 main stages of the customer journey (Awareness, Consideration, and Decision) and how to acquire leads at each stage. We also showed you how to maximize the value of your prospects by moving them from one stage of your sales funnel to the next.
Sales Funnel Framework
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Services
Landing Pages
You’ll particularly use a landing page to offer your Lead Magnet and your (EPO).
Consulting
Ideal Client Persona
Identifying your business’s ideal client persona is critical to defining your value proposition.
Technology Integration
How much time are you wasting on ineffective marketing simply because you don't have your technologies tied together well?
Paid Traffic Management
Are you missing the mark with paid traffic for your business, or not even sure how to get started?
Entry Point Offer
An Entry Point Offer (EPO) is an irresistible offer that exists for one reason, to get an initial purchase closed successfully.
Core Product
The next step in your funnel is to sell your customers a higher-priced product.
Return Path
The goal is to have value-added communication with your buyers so they come back.
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