Core Product

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The next step in your funnel is to sell your new customers a higher-priced product, which we call your Core Offer. And this is where you’ll start to make some money! You most likely already have a Core Offer; it’s your flagship product or service.

One key mistake that many businesses make is trying to sell their Core Offer to cold prospects, i.e. people who have never heard of you. This almost never works because your Core Offer is likely too expensive. Or it’s too big of a commitment for someone who’s making their first purchase with you. You need to build some trust first and follow the proper sequence. And that’s what this funnel process does. It turns cold prospects into warm prospects and warm prospects into customers.

Often, simply adding a Lead Magnet and an EPO is enough to explode your Core Offer sales. As long as you over-deliver and provide immense value with your Lead Magnet and EPO, your customers will typically be highly interested in purchasing your Core Offer.

Sales Funnel Framework

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