3 Stages of the Customer Journey

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Are you capturing leads at every stage of the customer journey? Prospects find your website at different stages, and they each have different needs. If you want to convert more website visitors, then follow this roadmap to capturing leads throughout the customer journey.

To understand how to tailor your lead generation campaigns to every prospect, you first need to know the three main stages of the customer journey.

These stages are often referred to as Awareness, Consideration, and Decision (or Top of Funnel, Middle of Funnel, and Bottom of Funnel).

The Awareness Stage is when the prospect knows they have a problem, but doesn’t yet know that you exist or that you can help them solve that problem.

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Consideration Stage is when the prospect is aware that you exist and that you have a solution to their problem, but they are still evaluating other possible solutions.

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Decision Stage is when the prospect is almost ready to buy your solution, but they may still have a few questions or objections to overcome first.

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Now that you know what the three stages of the customer journey are, let’s take a look at how to actually capture email leads during each stage.

Sales Funnel Framework

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