About Antonio J. Guerrero
Antonio J. Guerrero is an expert business troubleshooter who always takes a creative angle to find the right solution for each client. He holds numerous top-tier certifications, including the elite distinction of Duct Tape Marketing Certified Master Consultant and is the owner of Systematic Business Marketing.
Growing up surrounded by family members who ran their own home services businesses, Antonio learned about business ownership at their knees. He witnessed first-hand the roller coaster ride common in entrepreneurship. Especially vexing was the feast and famine cycle they endured as a result of relying solely on referrals. Watching loved ones cycle between running themselves ragged in the busy times and hearing nothing but crickets between projects, he knew there had to be a better way.
From childhood onward, Antonio developed two main passions: business and technology. He took those passions with him into his career, where he started first as a consultant, sales engineer, and corporate trainer then finally as an entrepreneur himself.
Despite having an early career working with some of the most prominent organizations in the world, such as AT&T, HP, Apple, Bank of America, Chase, The Pentagon, and every branch of the United States Armed Forces, Antonio’s love of small business never stopped calling to him. When it came time to start his own business, it was only natural to start a service business, much like many of his family members before him. With his skills in technology, he created a company to support small business owners with their IT needs.
Like many entrepreneurs, he quickly came upon challenges when it came to marketing and lead generation. Remembering the struggles he’d witnessed in the past, and wanting to prevent the same feast and famine cycles he too was now falling into, he decided to change how he did business. Marketing became his number one priority.
Antonio flung himself headlong into all things sales and marketing. He was determined to bring consistency and predictability to his lead generation efforts. Pairing his ability to troubleshoot and think systematically with his technical skills, Antonio created a highly effective system for lead generation. He took advantage of emerging digital marketing techniques such as SEO, pay per click advertising, and email. He mixed these tactics with the best practices in offline methods such as postcards, direct mail marketing, Yellow Pages, and many other traditional marketing tactics to build a holistic marketing machine. This strategy produced a steady stream of new ideal customers landing at his front door.
With a proven system in place, Antonio’s clients took notice and sought help with their own sales and marketing struggles. He found serving them immensely satisfying, especially in light of his long-held goal that no high-quality service business should have to suffer and struggle because of the effects of inconsistent or inadequate marketing.
Many service business owners choose their path because they are gifted craftsmen and artisans. They do what they do because they love the work. However, they typically do not love the ceaseless pursuit of the latest marketing techniques and technology. They are especially not fond of pouring good money into poor marketing strategies that were doomed to fail from the start.
Antonio is the author of the upcoming Marketing Guides for Small Businesses EMAIL MARKETING (2021).
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