Broadcast Emails

How many sales emails do you get each day? How many of them do you open? If you're like most people, you start your day by weeding through a bunch of emails you don't really want to read. Perhaps a headline or two catches your interest, and you open that email, but you probably delete a large portion of the sales emails you receive.

Don't Waste Their Inbox Space: 

You do not want your customers to do the same thing so create broadcast emails your customers want to read.

Crafting broadcast emails that work well requires a special talent. With the Sales Funnel Framework helping you along the way, you won't have to worry about customers hitting the unsubscribe button.

Email Autoresponder vs. Broadcast Emails

When customers sign up to receive your free, information-packed lead magnet, you on-ramp them through a series of emails called the autoresponder. This email autoresponder series should be evergreen, designed primarily to build trust and make a few sales.

Broadcast emails are the ones you send outside of this series. They might:

• Advertise an upcoming promotion
  
• Drive traffic to a blog post
  
• Launch a new product or service
  
• Simply act to maintain the connection between you and your customers.

No matter the reason for sending the broadcast email is, you'll always be more successful when you can tell a good story.

Broadcast Emails Crafted for the Customer

How can you be certain your customers will open your emails? Well you can't, but you can take a few steps to increase the probability.

Using the Sales Funnel Framework as your guide will help you create a detailed email marketing strategy that will enable you to home in on what your customers really need. You will learn how to reach them on an emotional level, which makes them more likely to trust you and purchase your products or services. When you follow the Sales Funnel Framework, you know you’re focusing on what your customers really want to read about.

Creating Your Broadcast Emails

Getting broadcast emails that work is easy. Simply work with our experts throughout the creation process. When we craft your broadcast emails, we will:

• Discuss your specific needs and what type of message you want to convey in the email.
  
• Follow your Sales Funnel Framework to write an email that accomplishes those goals.
• Write a subject header that’s sure to compel customers to open your emails.
  
• Revise, as necessary.

Fine-Tuning Results

You know your customers well, but it's always smart to test different marketing techniques to see which ones work best. Even if you are currently satisfied with your results, a small tweak to your email campaigns could double your sales. Once you've found a format and content that works you can replicate it, then further experiment to make even more improvements.

Stop Sending Ineffective Email Broadcasts

Simply put your business won't thrive if you stick with the same old boring emails you've sent in the past. You know you've got a great product, and your sales should reflect that. If things have seemed stagnant, now is the time to try something new.

The Sales Funnel Framework process really helps you understand what is likely to drive sales. You connect with your customers and then guide them to the right solutions for their problems – your products.