Ideal Client Persona

Identifying your business’s ideal client persona is critical to defining your value proposition, building a successful website, and acquiring new clients.

Do you know your business's ideal client persona? If not, you are missing a valuable opportunity to reach and engage your target market. This persona is the audience—the real people—you most want to attract to your services. Using marketing tactics without knowing your ideal client persona (ICP) is like giving a speech without knowing your audience—the message is likely to fall flat!

Targeted Message for a Targeted Audience

By identifying your ICP, you can know exactly who you want to receive your marketing messages, and you'll also understand what kind of language to use and how to craft it to connect with them in a powerful, meaningful way. The ICP will also define your all-important value proposition—what sets your business apart from the competition. The more targeted your messaging is, the more likely you are to engage your ideal customers seeking the products or services you offer.

How to Determine Your Business’s Ideal Client Persona

What are your customers’ pain points? What are their goals? How does your product or service offer a solution to meet their needs? These are just a few of the questions you'll answer as you develop your ICP, and you can use these answers to drive your marketing message and efforts. Ultimately, your business’s ICP will inform all aspects of your business marketing—from sales and product/service development to website content and social media strategies.