Landing Page

At this point, you have all the raw materials. You have your Lead Magnet, EPO, Core Offer, and Profit Maximizer. You’ve also determined which traffic source you’re going to use. Now it’s time to build the page you’re going to send your traffic to—your landing page.

You’ll use a landing page to make your offers. You’ll typically use a landing page to offer your Lead Magnet and your EPO. Keep in mind, your landing page may be the first page a visitor is seeing of your website that, so make sure you make a good first impression. 

Even if your landing page isn’t a visitor’s first impression of your business, it’s a very important page and plays a key role in generating leads and sales. Its goal is to collect contact information with your Lead Magnet and facilitate the transaction of your EPO, moving a person through your funnel.