Lead Magnets

A lead magnet is something of value to a prospect (such as a discount) in exchange for their contact information (such as an email address). In order for your lead magnet to be effective, you should provide tremendous value with it.

The purpose of your lead magnet is to generate qualified contacts so you can continue to follow up via broadcast emails. Increasing your opt-ins at this stage of the funnel will pay dividends throughout the rest of the system.