Profit Maximizer

A Profit Maximizer is any offer you make after the initial sale. They’re called Profit Maximizers because the revenue you get from these sales will be much higher than your EPO or Core Offer sales.

Remember: One of the biggest expenses most companies will incur is the cost of acquiring a new customer (which is the job of the EPO). Everything that happens after that increases the customer’s immediate and lifetime value. So take some time to think about what you could be offering as an upsell or cross-sell. What could you bundle with your Core Offer? Can you incorporate a subscription or membership site into your business model?