Return Path

The goal of the Return Path is to have frequent, strategic communication with your buyers and prospects that causes them to buy again and again.

By capturing their contact information through the Lead Magnet and/or the EPO they purchased, you can continue marketing to them. And because they gave you their contact information, they’ve given you permission to reach out to them again. 

You can offer them new Lead Magnets, EPOs, Core Offers, and Profit Maximizers, or you can bring them back to an EPO, Core Offer, or Profit Maximizer that they didn’t buy the first time around.

The Return Path is anything that brings the customer or prospect back more frequently, including email marketing, exit offers, organic social media (such as Twitter, Facebook, and LinkedIn), loyalty programs, content marketing, outbound sales calling, and ad retargeting (more on ad retargeting here).